Case Studies and Design Portfolio
I partner with clients at a strategic level to refine offerings, conduct market research, develop effective programs, and craft plans that engage and convert.
This selection showcases my design and layout work, but my expertise goes far beyond graphic and brand design.
With a strong foundation built on informed strategy, I design websites, print, digital assets, and ads that prioritize User Experience and fully align with business goals and systems.
The projects below are a glimpse into the comprehensive, strategy-driven work which includes long-term business coaching, organizational and systems development, and a focus on the core fundamentals of success.
The Nature Museum
Educational Non-Profit in Grafton, Vermont
Director of Marketing and Communications (.25 FTE)
Five+ years of strategic marketing plans and execution
Full graphic design and brand development with existing logo
Development of brand voice, developmental editing, copywriting
Website development and maintenance, print materials, social media strategy, capital campaign materials, press releases, Executive Director support
Results
30% growth in newsletter subscribers, 60% open rate
Continuous record-breaking years for attendance at two locations, one-time events, and long-running programs
The major fundraiser is one of the largest events in the region, with attendance growing each year from 1200 to over 1800
Natalie Blake Studios
International High-End Custom Ceramic Art for Public Spaces
Business Manager (.25 FTE)
7+ years of owner coaching, business strategy, brand development, marketing, sales, and operations management
Full graphic design and brand development with existing logo
All written materials, creation of brand voice
Public art grant applications, website design, structure, and copy, email newsletters, print materials, marketing strategy, photography
Results
Continuous growth in qualified leads/sales from new designers and design firms
Secured over 700k in public art grant awards
200k in international hospitality installations, and 300K in healthcare installations
Southern Vermont Solar
Specializing in High-Integrity, Education-Based Sales
Director of Marketing and Communications (.25 FTE)
7+ years of owner coaching and operational/tech support
Founding brand design and voice
Website, newsletters, social media, and advertisements
Content, Copywriter, Marketing Strategy
Results
Exceptional growth rate of inquiries and sales since inception
Regionally renowned as a community partner
High CTR and ROI on ads, newsletter open rate over 60%
