A busy month feels like boom times. A slow one feels like failure. But feelings aren't data, and without something to measure against, you're reacting, not leading.

So what should you actually be tracking?

Are you listening? Do you care? Direct feedback from your cusotmers tells you what people are willing to say out loud. Indirect feedback shows you what they don't bother to say at all. Both are mission critical, and both require your attention.

Driving traffic to a business that isn't ready to receive it doesn't just cost you a sale, it can cost you your reputation. A UX Audit looks at every touchpoint a potential customer encounters, from first click to final transaction, and asks two questions: does it work, and does it give people what they need to say yes?